About DaisyHug
What is DaisyHug?
DaisyHug is a non-clinical mental wellness companion — a friendly app for everyday emotional support. It's not therapy, not a crisis service, and not a diagnostic tool. It's a gentle space to check in with yourself, practise simple wellbeing techniques, and feel a little less alone on hard days.
Is DaisyHug a replacement for therapy?
No — and we want to be very clear about that. Daisy is a complement to professional care, not a substitute. If you're experiencing significant mental health challenges, we actively encourage you to seek support from a qualified professional. Daisy can help in the meantime, and in between sessions.
Who is DaisyHug for?
Anyone who wants a little everyday support for their emotional wellbeing. Most of our users describe themselves as "generally okay, but sometimes not" — people who want to build resilience before they need it, or who want something to reach for on a bad day.
Is DaisyHug suitable for young people?
DaisyHug is designed for adults (18+). We don't offer a service for minors at this time.
Privacy & data
Who can see what I write in DaisyHug?
Nobody but you. Your journal entries and conversations with Daisy are end-to-end encrypted. We cannot read them, and we will never share them.
Do you sell my data?
Never. Our business model is subscriptions — not advertising, not data sales. Your emotional life is not a product.
What data do you collect?
We collect the minimum necessary to operate the service: your email address, app usage patterns (not content), and if you choose to share it, anonymized mood data to power your own weekly insights. Full details are in our Privacy Policy.
Account & billing
How do I cancel my Plus subscription?
You can cancel anytime from Settings → Subscription in the app. You'll keep Plus access until the end of your billing period, then drop to the Free plan. No fees, no hard feelings.
I'm having trouble logging in.
Try resetting your password from the login screen. If that doesn't work, email hello@daisyhug.com with your account email and we'll sort it out.
Is there a student or hardship discount?
Yes. We believe nobody should be priced out of support. Email hello@daisyhug.com with a brief note and we'll find a way to help.
Employers
Can my employer see how I use DaisyHug?
No. If your employer provides DaisyHug as a benefit, they can only access aggregated, anonymized team-level wellbeing trends — never individual data. We enforce this technically and contractually.
How do I access DaisyHug through my employer?
Check your benefits portal or employee intranet. If you can't find it, ask your HR team for the activation link — it should come via your work email.